In the new context of electric mobility, Nissan needed an integrated brand revitalisation campaign that went beyond product and asserted technological capability, innovation and brand values.
Development of the new brand proposition “Nissan — Live to the fullest”, executive communication sessions, exclusive media interviews, and a campaign across Douyin, Xiaohongshu, Weibo, WeChat and Bilibili.
Over 370 million views and 3.65 million interactions. The brand was repositioned from traditional car manufacturer to a reference point for technology- and innovation-driven mobility.
Contract, client recommendation letter and full project report available on request
